Commended, reprimanded and continuous learning

Commended, reprimanded and learning in the bargain, a rolling process!Integrity and honesty occupy a pivotal part of the pie as far as ethics in business are concerned. The students of Chetana Institute are gradually being influenced by Gandhian philosophy. Little did they know that Gandhian principles is becoming part of their lifestyle.

"Honesty is the conerstone of all success, without which confidence and ability to perform shall cease to exist.         Mary Kay Ash

 In the midst of this, everyone does face cross roads some day or the other. We'll look at how students have had to face challenging questions posed by few people whom they sold Gandhiji's books, however the students dealt with wisdom yet being honest.

Kashyap Patel (student) narrates his few incidents where the customers put the ball in his court. Kashyap happend to sell Gandhiji's autobiography at the traffic signal since his rickshaw was also waiting at the signal. The customer asked him, "Would you follow Gandhian principles if a car banged your car at the signal?" A few others, blame Gandhiji for certain upheavals in the country whose repercussions we still battle with. On this Kashyap taking a deep breath said, " Itna sunaya, lekin book nahi liya". So Kashyap did face bitter questions from people where they also asked, "If Gandhian philosophy actually works in today's real life?" On the other hand, he was also commended for the good job he was doing.

Students were also asked, "If Anna Hazare follows Gandhian philosophy, why is the Lokpal bill not passed yet?" On this our students answered, "Every fruit has it's season." Now that's an apt answer, thank God wisdom prevailed!

It is said that, "When learnt the hard way, is the best learning" and "Experience is the best teacher". Kashyap learnt a few underlying principles of marketing after making a mistake. He was asked by a customer a question from the book but Kashyap was unable to answer a certain question. On this the customer remarked, "The first principle of marketing is to know your product very well."

Excited about selling like a bubbling book!

Rediscover Gandhiji to realize that he is more than somebody you read about in history books in school. We learn Maslow, Kotler, McClelland etc...Why not Gandhian management? It's all about "more for more with less".
 A fundamental element about selling is to do your homework and learn to prospect the right person.
The students of Chetana college are practicing what is preached. A group of students approached a corporate to set up a  stall to display and sell Gandhiji's books. Since they were asked to wait at the office, they went around the building, checked the canteen and tried to locate places with maximum foot falls where they scanned the vicinity thus planning ahead. They later spoke to the corporate personnel about the Jagruti project and seeked permission for the same.Though they had to wait for 40 minutes before they could talk to the corporate officials, it was an opportunity for them to scan the environment, survey their prospective market and planning thus implementing effective time management.
Another group had put up a stall at a management institute's event where they went for 3 days at different times because the students realized that different people need different approaches thus learning about segmentation and targeting. Even Gandhiji reached out to all segments appropriately.


Rushabh Chitalia(student) says, "Its not just about selling books but its about what value you are adding to yourself".He adds on and says, " It is always said OWN up the task you are doing, we believed it and it was proved in our sales pitch and distribution of books".

Suraj Jobanputra (student) says,"Its not about how many? Its about how you can!!! Its the passion that drived us!" So it did make the students realize the responsibility of leadership.

Propagating Gandhian principles at the Central Excise head office

Guess what! The students of Chetana Institute of Management have set off the sell the books at the Central Excise Head Office.
Kashaf Shaikh(student) narrates her story at the Central Excise Office where they sold books to the Suptd.(PRO).They got a chance to interact with him discussing management and the importance of marketing & selling activities. He appreciated the students and the Institute's technique of teaching things practically with such hands on experience .


They now head to the Suptd. Service Tax Dept where they had an equally enriching experience having a long chat with him on various subjects concerning management. He not only purchased a copy for himself but also encouraged his subordinates to buy a copy who eventually did purchase the book.



This person(pink shirt) at the same office purchased 5 copies. Well, we see the student's effort is paying off! This is indeed a testimony in itself!

Students learn and bring about awareness

The students of Chetana Institute of Management, have in full zest been following the anthem of Wake up, Take up, Move up… together to spread awareness about Gandhian principles in management education.

Students have sold books in trains, passer-buys, car drivers and even toiling at night. Well you can see the enthusiasm on their faces!

Gobinda Gudu (student) shares his experience of selling books of Gandhiji's autobiography along with a group of students at the reader's club on the way to Colaba from 'Mantralaya where though people withdrew initially, they convinced them make a purchase. Gobinda says,"It's an amazing experience ! A win win situation where we get hardcore selling experience and the customer gets an autobiography of Gandhiji which is good investment. He adds saying, "You see its fixed asset in low price". We cover selling & negation , co-branding , costing and many more things. Thanks to Jagruti for this great opportunity to know the ground reality with pragmatic truth". :)