Jagruti is a unique campaign designed to
combine philanthropy, passion and a practical approach to help inculcate
management skills through field experience.
This method encourages learning and
earning. This is nothing but reiterating Gandhian concept of Nai Taleem with
handicrafts method to operationalize learning.
In
a broad sense, the concept is that education should ensure coordination of
head, heart and hand. In Jagruti, selling is the method to make learning practical
and productive, thus leading to self reliance and hands on experience for
students. The project is completely student driven. Even the name, the slogan,
the creatives and the logo design are created by students. The students will
also manage the operational functions independently.
Project Jagruti is designed by the faculty members of Chetana’s Management
Institutes on the lines of Gandhiji's concept of education - Nai Taleem - wherein
360 MBA students of Chetana’s Management Institutes are working in the
field for their curricular learning. The aim is to create awareness and
encourage sales for Gandhian literature.
Project
Jagruti is dedicated to Founder President, Shri Madhukarraoji Chaudhari, a
Gandhian in thought, deed and life
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